Lotte World Mall and Lotte Mall Recruit SNS Supporters 'Molip'

[Asia Economy Reporter Seungjin Lee] Lotte World Mall and Lotte Mall are recruiting supporters called 'Molip' who will create and post social network service (SNS) content to promote the shopping malls until the 10th.

The selected supporters will directly experience the shopping malls from June to August and introduce usage tips to customers, promoting Lotte World Mall and Lotte Mall on SNS. They also plan to hold regular offline meetings to convey various opinions for the shopping malls.

Any customer using Lotte World Mall or Lotte Mall can apply online to become a supporter. For Lotte Mall, preference is given to residents near the mall, and for Lotte World Mall, creators who handle not only SNS such as Instagram and blogs but also YouTube are being recruited.

Selected supporters will receive a fixed activity fee every month and a souvenir upon completion of the activities. Additionally, rewards will be provided occasionally during the activity period.

Park Seongsu, head of the marketing team at Lotte Asset Development, said, “We launched this supporter program to strengthen communication with customers through content created directly by customers from their perspective,” and added, “Besides supporters, we plan to prepare various content to actively communicate with customers on SNS.”

This content was produced with the assistance of AI translation services.