[New Release] 'Eotteoke Gieokhal Geosinga' · 'Storynomics'

◆How to Remember = The author, a world memory championship winner, introduces creative memory training methods that have been passed down since ancient Greece. The "spacing effect" is a representative example. Various experiments prove that distributed learning with time intervals is more advantageous for long-term memory than cramming. Through various memory techniques and learning strategies, it shows that good memory training can significantly enhance learning efficiency. "Remembering and studying are different." (Written by Gunter Karsten / Translated by Jang Hye-kyung / Galmaenamu)

◆Storynomics = The author argues that the era of "advertising-centered marketing" is over. He emphasizes the need to shift to "story-centered marketing," which naturally captures people's attention and rewards them with meaningful emotional experiences. It is predicted that companies will invest more money in producing and showcasing brand stories on their own platforms. In fact, many domestic and international companies have generated profits surpassing traditional advertising through original storytelling. The author states that conflict causing meaningful changes in a character's life is the core. He believes that the dynamic rise of events centered on this axis changes people's lives. (Written by Robert McKee & Thomas Gerace / Translated by Lee Seung-min / Minumins)

This content was produced with the assistance of AI translation services.