Ahead of the Golden Week in May, Bought a Luxury Bag Instead of Traveling Abroad

Increase in Luxury Goods Sales Instead of Overseas Travel Products like Swimwear Carriers

Outdoor Wear for ‘Outing Looks’ Also Sees Sales Growth

[Asia Economy Reporter Lim Hye-seon] Demand for luxury goods has increased ahead of the golden holiday.

From April 30, Buddha’s Birthday, to May 5, Children’s Day, the golden holiday period, the shopping bags of customers visiting department stores were different from previous years.

According to Shinsegae Department Store on the 3rd, looking at Shinsegae Department Store’s performance during the ten days just before the holiday (April 20?29), sales trends contrasted with those of 2017, which had a similar golden holiday. In 2017, overseas travel demand surged, making travel bags and swimwear popular, but this year recorded negative sales in those categories. On the other hand, customers purchasing luxury goods with extra money prepared for the holiday increased, causing related categories to grow by 27% compared to last year.

The increased time spent at home during the holiday also changed shopping trends. This year, home decoration-related items grew by 15% compared to last year.

Outdoor wear, considered an outing look, also sold well. With overseas flights blocked, customers turned their attention domestically, driving category performance. The outdoor category growth rate, which was 7.4% in 2017 compared to the previous year, rose to 14.6% this year.

Shinsegae Department Store expects the popularity of outing-related products to continue throughout May after the holiday and is holding related category events.

First, at Daegu Shinsegae, from the 8th to the 14th, outdoor products including Black Yak will be offered at reasonable prices in the 7th-floor event hall. This proposal exhibition features famous outdoor brands such as Black Yak, Black Yak Kids, Marmot, K2, and Nepa.

Next, at the Gangnam branch’s 7th-floor camping goods specialty store ‘Holline,’ various camping products will be showcased. Representative products include an air-inflatable tent priced at 1,248,000 KRW, camping chairs at 120,000 KRW, integrated sleeping bags at 262,000 KRW, torches at 22,000 KRW, and ultra-compact stoves at 37,000 KRW.

Lee Seong-hwan, Executive Director of Sales Strategy at Shinsegae Department Store, said, “During this golden holiday, domestic travel was favored over overseas travel, and products related to outdoor activities, nearby outings, luxury goods, and staying at home performed well. We expect family outing demand to increase in May and June as well, and we will strive to secure customers through outdoor and camping goods proposal exhibitions.”

This content was produced with the assistance of AI translation services.