Seven Eleven Offers Free 'Ottogi Bap' When Using Zero Pay

[Asia Economy Reporter Seungjin Lee] Convenience store 7-Eleven has prepared a customer promotion to stimulate consumption sentiment, which has been weakened due to the novel coronavirus infection (COVID-19), and to activate the use of local currency.

7-Eleven is holding an event until the 15th at all franchise stores in the Seoul area, where customers who purchase over 5,000 won with Zero Pay (excluding alcohol, tobacco, and services) will receive a free exchange coupon for 'Ottogi Rice 210g'. Both general account payments through Zero Pay and Seoul Love Gift Certificates linked to Zero Pay can be used.

The usage method is to select the desired product, present the 7-Eleven mobile app (7-App) accumulation barcode, and pay with Zero Pay, after which a 'Ottogi Rice 210g' exchange coupon will be issued through the 7-App.

7-Eleven expects that this 'Zero Pay Payment Promotion' will not only revive the weakened consumption sentiment and contribute to easing household burdens but also serve as an opportunity to expand customer awareness of local currency and activate its use. After monitoring customer responses, 7-Eleven plans to expand the local currency promotion to areas outside Seoul.

Meanwhile, with a significant increase in Seoul Love Gift Certificate purchases since April, the usage rate of Zero Pay at convenience stores has also greatly increased. According to 7-Eleven, Zero Pay sales this month (April 1?29) increased more than fivefold (403.0%) compared to the same period last month. The main items used were ready meals such as lunch boxes and triangular kimbap, snacks, and there was also high demand for processed milk, beer, ramen, and refrigerated and frozen foods.

This content was produced with the assistance of AI translation services.