"Enjoying Alone" Solo Leisure Goods Sales Surge

[Asia Economy Reporter Lim Hye-seon] As social distancing measures have been partially eased, the number of people engaging in outdoor activities has increased, leading to a strong demand for related products.

According to Auction, an analysis of category-wise sales from the 1st to the 27th compared to the same period last month shows that the demand for outdoor activity products, which involve less close contact, has generally increased.

Sales of representative outdoor activity "camping gear" have risen. Among them, solo camping-related products showed the highest growth rate, proving the popularity of leisure activities enjoyed alone. Single-person tents recorded a sales increase of 206%, more than triple. Additionally, backpacking alpine tents sold 91% more, and personal sleeping bags saw a 107% increase in sales. Other tents grew by 69%, and tarp canopies by 47%. Camping tables and chairs, which allow people to enjoy a proper atmosphere in secluded places, sold 114% and 90% more respectively, while camping mats increased by 103%. Camping tableware sales rose by 138% in one month, and various barbecue supplies grew by 75%.

Fishing, which can be enjoyed alone, is also popular. Sea fishing gear sales increased by 31%, freshwater fishing gear by 56%, and lure fishing gear also recorded a 56% sales growth. Fishing sets for beginners saw an 86% increase in sales.

Many people also seem to enjoy bicycle riding in urban or suburban areas. Bicycle sales increased by up to 72% during the same period, and related apparel and equipment such as helmets (66%), riding clothes (42%), riding bags (83%), and bicycle lights (62%) also sold well. Additionally, demand for hobbies involving riding increased, including adult inline skates (71%), skateboards (65%), and electric kick scooters and electric bicycles (150%).

Jung Yong-chul, head of Auction’s Brand Business Team 2, said, "With the arrival of full spring weather and people feeling frustrated from long periods of staying at home, interest in outdoor activity products has started to rise ahead of the holiday period." He added, "Hobbies that can be enjoyed alone in open outdoor spaces such as fishing, hiking, and cycling are gaining positive responses."

This content was produced with the assistance of AI translation services.