Casamia Opens New Complex Store at Giheung 'Living Power Center'
Opening of Premium Complex Store Evolved Through Collaboration with Samsung Electronics and Starbucks
[Asia Economy Reporter Kim Cheol-hyun] Casamia announced on the 28th that it will newly open a large-scale complex store of approximately 1,488㎡ (450 pyeong) on the basement first floor of the 'Living Power Center' located in Giheung-gu, Yongin-si.
The Living Power Center, where Casamia's new store will be located, is a large-scale home furnishing specialty complex shopping mall in Giheung, which is emerging as a battleground in the furniture market. It houses numerous domestic leading living brand stores competing against 'IKEA Giheung Branch'.
Casamia Living Power Center branch operates as a complex lifestyle cultural space in collaboration with Samsung Electronics and Starbucks. It focuses on proposing customized living spaces according to lifestyle and providing a unique shopping experience. It showcases various types of living spaces suitable for different customers, including young newlyweds and families of four or more centered on middle-aged groups. In particular, it features the arrangement of Casamia's furniture and Samsung Electronics' home appliances together in each residential space such as the living room, dining room, bedroom, and children's room, creating an actual living space atmosphere.
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There is also a separate space decorated with Casamia's representative premium furniture collection 'La Maison' and a 'Mattress Experience Zone' where customers can directly try premium mattresses. A Starbucks caf? is set up in one corner of the store where visitors can relax while enjoying beverages. A Casamia official stated, "Casamia Living Power Center branch combines home appliances, furniture exhibition, and caf? to evolve into a more advanced premium complex store, offering Casamia's differentiated services and shopping experiences." He added, "We plan to continuously expand various forms of brand spaces tailored to consumer needs and new living trends in the future."
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