3Dmedivision, Medical Education Platform 'Betterflix' Sees Surge in Enrollees

by Ryu Hyunseok

Published 28 Apr.2020 10:10(KST)

[Asia Economy Reporter Hyunseok Yoo] ThreeD MediVision, the first company to successfully commercialize a 3D imaging system in the medical field, announced on the 28th that the number of subscribers to BetterFlix, an online platform for the veterinary medical field, is rapidly increasing.

Since its establishment in 2011, ThreeD MediVision has been developing and commercializing a 3D medical imaging system that simultaneously addresses issues such as regional concentration and high education costs in the medical education market while fulfilling smart educational environments.

BetterFlix, the world's first 3D medical imaging online platform for veterinary surgery, which opened in April last year, allows users to experience actual surgical site education remotely. According to the company, it has received high praise from clinical veterinarians and veterinary-related institutions.

Despite the high cost of content, averaging 80,000 KRW per hour, about 13% of domestic clinical veterinarians have registered as members, and the cumulative number of paid subscribers since the site’s launch has reached 1,000. Additionally, the Seoul Veterinary Association, which has the largest number of veterinarians in Korea, has adopted it as a retraining textbook. COVID-19 also appears to have contributed to the spread of remote education.

CEO Ki-jin Kim stated, “The rapid increase in BetterFlix subscribers is the result of thoroughly analyzing and preparing for the poor domestic veterinary education environment and the clinical veterinarians’ needs for retraining since the company’s inception,” adding, “Customer satisfaction surveys regularly conducted on 3D image quality and online platform operation show a high satisfaction rate of 92%.”

Meanwhile, as of April, ThreeD MediVision is operating a dedicated medical staff and video production team to secure 300 contents by the end of the year from the current 70. Through this, the company plans to increase its current monthly sales of 30 million KRW to over 100 million KRW by the end of the year. The company is also conducting concrete commercialization with multiple companies to enter major overseas markets using the secured content and commercialization know-how.

CEO Ki-jin Kim said, “Through business activation, it will be possible to dominate the veterinary medical education market, and we will focus our capabilities on commercializing the human medical field, which has been ongoing since the early stages of the business, to become the undisputed global No.1 medical education company utilizing 3D medical imaging systems.”