Boseong-gun Stands Shoulder to Shoulder with Metropolitan Local Governments in Public PR... Wins Grand Prize

Providing Valuable Information Through Civil Servant SNS Promotion Team Operation... Receiving High Scores

B-Class Sensibility Boseong-gun YouTube Channel with 2,000 Subscribers... Top in the Province for Bold Communication

[Asia Economy Honam Reporting Headquarters Reporter Park Yong-chul] On the 27th, Boseong-gun, Jeollanam-do announced that it received the Grand Prize in the SNS category of the 'Korea Metropolitan and Local Government Public PR Awards,' hosted by the Korea Advertising and Public Relations Society and sponsored by the Ministry of the Interior and Safety, on the 24th.

In the final judging, six local governments including Boseong-gun, Busan Metropolitan City, Gyeonggi-do, Chungcheongbuk-do, Pyeongtaek-si, and Yeosu-si were nominated, with Boseong-gun being the only nominee among county-level local governments.

Since 2019, the county has operated a public official SNS promotion team, actively communicating with the local residents and the entire nation, which earned high marks.

In particular, leveraging the nature of their profession as public officials, they conducted resident-friendly administration through promoting their assigned tasks and policies, while sharing valuable information accumulated as local natives, presenting a unique promotional strategy that only locals could create. This has been analyzed as the strength of Boseong-gun's public PR.

The judges stated, “Despite the limited promotional budget typical of basic local governments, Boseong-gun is a model case of achieving high efficiency with a small budget,” and added, “The idea of employees becoming promoters and participating in county administration promotion breaks down work boundaries, provides high-quality content, and helps dissolve administrative barriers, which is highly appreciated.”

A county official said, “We consider this award as encouragement to work even harder, and we will implement various promotional policies so that SNS activation can directly influence residents' lives, including revitalizing the local economy, increasing tourists, and expanding sales of agricultural and marine products.”

Meanwhile, Boseong-gun is rapidly growing by operating a B-grade sensibility YouTube channel that entertainingly introduces local specialties and tourist attractions, experimenting with various online promotional marketing strategies, and holding over 2,000 subscribers, ranking first among the 22 cities and counties in Jeollanam-do.

This content was produced with the assistance of AI translation services.