[Asia Top Brand] GS25 Celebrates 30th Anniversary, Leaps Beyond Industry No.1 to Become a Global Brand

[Asia Economy Reporter Seungjin Lee] Convenience store GS25 celebrated its 30th anniversary since its launch in 2020. Starting in 1990 as South Korea's only purely domestic brand convenience store, GS25 has grown beyond being the industry leader in South Korea to become a global GS25, exporting products overseas and expanding stores abroad while receiving royalties.

GS25 continuously leads the market through relentless innovation by developing differentiated products and services. It launched the private brand 'YOU US' offering a variety of products and food items, with 'Gonghwachun' and 'Omori Kimchi Jjigae Ramen' becoming representative products of GS25.

It operates the mobile application 'My Fridge' and 'Mobile Pop,' which allows payments both online and offline. Additionally, GS25 is expanding its role as a 'lifestyle platform' by continuously developing industry-leading services such as K-BANK, South Korea's first internet bank, financial services through partnerships with banks, airline ticket reservations, photo printing, and multi-kiosks equipped with lifestyle services.

Vietnam GS25 has gained great customer response by differentiating its ready-to-eat food category through thorough cultural analysis, offering K-FOOD and local dishes prepared on the spot. The ready-to-eat items sold at Vietnam GS25 include about 80 varieties of Korean foods known as K-FOOD such as Tteokbokki, Rabokki, chicken skewers, fish cake bars, fried dumplings, as well as local Vietnamese foods like Mi Xao (stir-fried noodles) and Banh Mi (baguette sandwiches).

GS25 enhances customer satisfaction by providing differentiated products and services through its distribution business. GS Retail, which operates GS25, holds an annual Food Safety Pledge Meeting with employees of partner companies to raise awareness of food safety and supports partner companies in obtaining HACCP certification through the HACCP Academy.

This content was produced with the assistance of AI translation services.