Hongja Fan Club 'Hongja Sidae' Promotes Consumption of Haenam Agricultural and Marine Specialties

"Overcome COVID-19 by Eating Haenam Agricultural and Marine Products with Hongja"

Singer Hongja, whose maternal family is from Haenam, appeared as a guest singer at the Haenam Minam Festival held in October last year and introduced her maternal hometown. (Photo by Haenam County)

[Asia Economy Honam Reporting Headquarters Reporter Seo Young-seo] Singer Hongja's official fan club cafe ‘Hongja Sidae’ is attracting attention by holding a joint purchase event for Haenam agricultural and marine products to support farmers and fishermen struggling due to COVID-19.

Haenam-gun, Jeollanam-do, announced on the 27th that this event, held under the theme ‘Warm Gomtang Shopping’ from the 15th to the 30th, is being participated in by about 11,000 members of the Hongja Sidae fan club, continuing a purchase relay on Haenam-gun’s online shopping mall ‘Haenam Miso’.

On the 20th, the fan club cafe placed a bulk order for about 30 items totaling 646 orders worth approximately 12 million won in agricultural and marine products, which were delivered to fan club members’ homes from the 21st to the 23rd.

Additionally, from the 23rd to the 30th, members who post purchase reviews on the Hongja Sidae event board will be selected by lottery to receive a mini abalone set as a gift, and depending on the situation, a second additional order will be conducted.

Hongja Sidae organized this event to not only overcome COVID-19 with excellent agricultural products such as eco-friendly rice, sweet potatoes, seaweed, kimchi, and abalone sold on Haenam Miso but also to deliver warm hearts to our farmers and fishermen who are facing difficulties due to blocked sales channels.

Haenam Miso is conducting various special events such as the farmer-fisher-consumer win-win project ‘Cheer Up Korea Special Exhibition,’ Green Happy Day every Wednesday, and weekend special discount events called Minam Day to overcome COVID-19 through discount sales.

Singer Hongja’s mother’s hometown is Haenam, and she expressed special affection by visiting Haenam as an invited singer at the Haenam Minam Festival held last October and introducing her maternal family.

A representative of Hongja Sidae said, “To celebrate the first anniversary of the fan club’s formation, we held this event to support the sales of Haenam’s agricultural and marine products, which have a precious connection with Hongja, and to give strength to the people,” adding, “We will continue to do our best to widely promote Haenam nationwide.”

This content was produced with the assistance of AI translation services.