Shinhan Bank Unveils New Ad 'The Ultimate Boss of My Money Management'

[Asia Economy Reporter Kwon Haeyoung] Shinhan Bank announced on the 27th that it will launch a new advertisement featuring actors Kwak Do-won and Lee El to promote 'My Asset,' a digital financial consulting service available on its mobile banking application, Shinhan SOL.

This advertisement was created under the title "The Ultimate Money Management" targeting the main user base of Shinhan SOL, the digitally savvy customers in their 20s to 40s. Actors Kwak Do-won and Lee El, known for their charismatic acting skills, appear in the commercial. The concept of the advertisement is asset management know-how in daily life, advised by a caring older brother and sister. The noir-style storyline, filled with wit and twists, highlights the characters portrayed by Kwak Do-won and Lee El.

A Shinhan Bank official stated, "This advertisement reflects the trend where YouTube and social networking services (SNS) dominate, aiming to deliver the distinctiveness and usefulness of the My Asset service to customers in an easy and entertaining way through a new style of digital advertising not seen before in the financial sector." He added, "We will continue to provide differentiated and professional digital financial consulting unique to Shinhan in line with the open banking era."

This content was produced with the assistance of AI translation services.