Centellian24 Launches 'Madeca Relief' Line Targeting Customers in Their 20s
[Asia Economy Reporter Yujin Cho] Dongkook Pharmaceutical's high-functional dermocosmetic brand Centellian24 announced on the 27th that it will launch nine products in the 'Madeca Relief' line, a low-irritant derma skincare solution for delicate and sensitive skin.
The Madeca Relief line is a newly introduced product targeting people in their 20s who are beginning serious skincare, launched by Centellian24, which has been recognized for its excellent product quality with the mega-hit Madeca Cream on domestic home shopping.
All products in the Madeca Relief line use Dongkook Pharmaceutical's Centella Asiatica extract instead of purified water to protect and quickly soothe skin that has become sensitive due to external stimuli. Additionally, containing the key ingredient Centella Asiatica Titrated Extract (TECA), it promotes collagen and hyaluronic acid synthesis within the skin, strengthening the skin barrier and creating moist and smooth skin texture, while helping overall skin improvement such as whitening and wrinkle reduction.
The main products include Madeca Relief Essence (40ml), a moisturizing soothing essence that creates moist and smooth skin texture, and Madeca Relief Cream (50ml), which helps improve the skin barrier and elasticity.
All products have completed low-irritant clinical tests, and toner, essence, lotion, cream, and sunscreen have also passed suitability tests for sensitive skin, allowing even delicate skin to be used comfortably without irritation. For more effective results, use toner, essence, lotion, and cream in that order during the skincare routine after cleansing.
A Centellian24 representative said, "When physical and chemical stimuli accumulate on the skin, it can easily lead to aging even at an early age, so calming sensitive skin and supplying nutrition through daily care is the start of early anti-aging," adding, "During seasons when skin texture becomes rough and troubles easily occur due to UV rays and fine dust, we hope customers experience differentiated real derma care with the Madeca Relief line."
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Meanwhile, the Madeca Relief line is sold on Centellian24's official mall, health and beauty (H&B) stores, and among the nine products, six items including toner, lotion, essence, cream, cream mist, and cleansing foam will be available nationwide at Olive Young stores starting from the 1st of next month.
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