Beanpole Collaborates with Illustrator on Product Sharing "Sustainable Philosophy"

[Asia Economy Reporter Yujin Cho] Beenzol, a traditional casual brand under Samsung C&T Fashion Division, announced on the 27th that it will release 'Bike We Like' campaign products this year as well, sharing the brand philosophy of sustainability.

In particular, Beenzol collaborated with illustrator Babajam to design products using various techniques such as printing and embroidery featuring unique bicycle illustrations.

T-shirts combining witty prints and embroidered graphics such as horses, sharks, and Superman are semi-oversized, perfect for trendy styling. Clothing and accessories including Oxford short-sleeve shirts with graphic embroidery accents, hats, eco bags, and recycled yarn socks are impressive and full of vitality.

Bike We Like campaign products are sold not only at Beenzol stores but also on SSF Shop, Samsung C&T Fashion Division's integrated online mall. T-shirts are priced at 69,000 KRW, shirts at 159,000 KRW, hats at 49,000 KRW, and eco bags range from 49,000 to 59,000 KRW.

Based on the philosophy of 'making clothes that can be worn for a long time,' Beenzol has been running the Bike We Like campaign since 2018, hoping that the brand's symbol, the bicycle, can run in the world for a long time.

This campaign is a social contribution project that collects abandoned bicycles in the city, upcycles them to create unique bicycles, and delivers them to places where they are most needed. A portion of the proceeds from the sale of campaign products is donated to the project.

Namyoung Park, General Manager of Beenzol Business Division (Executive Director), said, “Based on the brand identity pursuing sustainability, we continue the Bike We Like campaign every year. This year, we released humorous and witty design products in collaboration with Babajam, and we will do our best to make it a campaign that brings laughter and joy to customers.”

This content was produced with the assistance of AI translation services.