Hyundai Motor Company Launches Season 2 of 'Dogner' Pet Dog Blood Donation Card Campaign

[Asia Economy Reporter Suyeon Woo] Hyundai Motor Company announced on the 27th that it will conduct the 'I’m DOGNOR' pet dog blood donation car campaign Season 2 in collaboration with the Korea Blood Donor Dog Association to spread and establish the culture of pet dog blood donation in Korea.

The pet dog blood donation car campaign was planned in response to the voices calling for improved awareness of pet dog blood donation, as the domestic pet dog population has exceeded 10 million. Currently, more than 90% of pet dog blood supply is provided by donor dogs bred specifically for transfusions.

Hyundai Motor Company actively encouraged participation through campaign introductions on various channels and operation of the blood donation car during Season 1, which was held from September to December last year. Through this, efforts were made to lay the foundation for creating a culture of pet dog blood donation by raising awareness and expanding infrastructure.

In Season 2 of the campaign, Hyundai Motor Company and the Korea Blood Donor Dog Association plan to expand customer participation opportunities by increasing medical personnel and reducing the required time to spread the culture of pet dog blood donation. To this end, the number of participating medical staff will be increased from one last year to eight hospitals nationwide linked with the Korea Blood Donor Dog Association this year, expanding the operation frequency of the blood donation car and the regions it visits.

Additionally, the campaign will focus on pre-comprehensive blood tests for blood donation suitability assessment and reduce the waiting time for participating customers to 30 minutes, thereby increasing the number of pet dogs that can be tested per day. Participants can check their pet dogs’ health status and blood type through pre-blood tests, including tests for heartworm and tick-borne diseases.

The Hyundai Solati modified vehicle equipped with the latest equipment will travel nationwide from May to October, with medical staff conducting tests. Based on the test results, the association plans to establish a blood donation network capable of responding to emergency transfusion situations.

The operation of the blood donation car will comply with the ongoing social distancing campaign due to the recent COVID-19 pandemic, proceeding with non-contact interactions between customers through prior visit time guidance. On-site preventive measures such as fever checks and hand sanitizer provision will also be conducted.

On this day, Hyundai Motor Company will release the campaign video and provide information on the blood donation car operation schedule and accept participation applications through a dedicated website. An online event open to everyone will also be held, even if the pet dog does not meet the blood donation participation conditions (large dogs aged 2-8 years and weighing over 25kg).

A Hyundai Motor Company official said, "We will strive to spread the culture of pet dog blood donation through the I’m DOGNOR campaign Season 2," adding, "We will continue to create a warmer society by presenting various roles of Hyundai Motor Company mobility."

This content was produced with the assistance of AI translation services.