Gyeonggi Fire Department's Unique Fire Safety Promotion 'Popular'

[Asia Economy (Suwon) = Reporter Lee Young-gyu] The uniquely creative fire safety promotion content produced by the Gyeonggi-do Fire and Disaster Headquarters' 'Sopyeonje (Fire Station Video Production Team)' is gaining significant attention on the internet.

Sopyeonje is a workplace club formed voluntarily by nine firefighters, including Fire Sergeant Ahn Deuk-hyun of the Gyeonggi Fire Headquarters' Fire Promotion Team and Firefighter Kim Hak-hyun of Gapyeong Fire Station, who possess video and design production skills.

They carve out time from their busy schedules to generate ideas through meetings and shoot and edit videos on-site, creating engaging fire safety promotion content tailored to fire policies and the unique characteristics of each fire station.

'Latte-neun Mariya' (Back in My Day) features a conversation between a veteran firefighter with 30 years of service and a rookie firefighter getting to know each other, while 'Firefighter Retro Fashion Show 2020' amusingly introduces the uniforms and fireproof suits worn by firefighters from the Joseon Dynasty to the present.

Additionally, through vlogs (VLOGs), they reveal a day in the life of paramedics dispatched to Daegu during COVID-19 and those working at frontline fire stations, delivering information on COVID-19 safety guidelines.

Since their main job is firefighting, their work may seem somewhat unpolished, but the promotional content produced by Sopyeonje and uploaded to YouTube channels and social networking services (SNS) is very popular.

Producing promotional materials in-house also results in significant budget savings. In November last year, they were recognized for their skills by receiving the Fire Agency Chief's Commendation in the 'Fire Safety Promotion Content Planning' category.

Recently, the Fire Agency has even used Sopyeonje's content for newspaper, magazine, and internet advertisements instead of commissioning advertising agencies.

The newly planned and promoted 'One-Take 119-Second Safety Education' videos by Sopyeonje are also expected to gain popularity.

Following the recent preference for simple and clear communication methods, they use a one-take shooting technique to deliver safety education in under two minutes.

Currently, two 119-second safety education videos, 'Home Life Safety Rules' and 'Adult Heimlich Maneuver,' are available.

Fire Sergeant Ahn Deuk-hyun, who leads Sopyeonje, said, "Since this is an activity operated by a government office, it is indeed challenging to balance interesting elements with public interest messages," adding, "I will do my best to develop more creative content by communicating with the staff."

This content was produced with the assistance of AI translation services.