SSG.com Opens Official Online Store for 'Factory Store'

[Asia Economy Reporter Seungjin Lee] SSG.com announced on the 26th that it will open the official online store of ‘Factory Store’ operated by Shinsegae Department Store.

‘Factory Store’ is an offline store where customers can shop for fashion and lifestyle products from over 100 carefully selected brands by Shinsegae Department Store at discounts of up to 80%. There are a total of six stores nationwide, operated as an ‘off-price’ store selling seasonal products at discounted prices. It has gained popularity especially among the 2030 generation for enabling reasonable consumption through word of mouth.

SSG.com will first introduce about 20 brands and 250 products through ‘Factory Store’. Major brands include ‘NOBIS’, ‘DUNO’, ‘COMODO’, ‘JEEP’, and ‘NASTYKICK’. The product range covers broad categories such as men’s clothing, women’s clothing, hiking wear, and bags, with plans to gradually expand the number of products to 1,000 by next year.

As a representative product, outdoor brand ‘Penfield’ 19FW items will be sold at up to 80% discount. The premium padding brand ‘NOBIS’ will be offered at a 20% discount, and women’s long padding from ‘DUNO’ will be available at a 37% discount. For some products, an additional 20% discount coupon can be applied on top of the existing discounted price.

Myeong Nohyeon, head of trend products at SSG.com, said, “We have organized various products online for easy viewing at a glance, and the advantage is that customers can purchase at prices cheaper than overseas direct purchases,” adding, “It will be an opportunity for generations familiar and comfortable with online shopping to conveniently purchase famous brand products at reasonable prices.”

This content was produced with the assistance of AI translation services.