"Hot Fire Flavor, Rising Popularity"... 'Kyochon Shinwha' Surpasses 100,000 Sales in 3 Weeks After Launch

[Asia Economy Reporter Choi Saeng-hye] Kyochon F&B announced on the 24th that the two types of 'Kyochon Sinhwa,' launched on the 2nd, surpassed 100,000 units sold within three weeks of release.

Kyochon Sinhwa is a product reflecting customer demand for smoky flavors, characterized by a smoky taste created by blending 24 ingredients. The two types consist of 'Kyochon Sinhwa Original,' a whole chicken, and 'Kyochon Sinhwa Boneless,' a boneless chicken made with soft and moist domestic meat.

Kyochon Sinhwa quickly increased sales by attracting not only existing enthusiast customers but also new customer segments with its new smoky flavor. In particular, sales increased more than fivefold after the TV commercial aired on the 10th compared to before the airing. The new communication strategy, expressing principles and beliefs about taste with the slogan 'This taste, if not Kyochon, then who,' is being evaluated as successful.

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