Black Yak Kang Tae-sun Sharing Foundation, Filial Piety Box Project for Family Month

[Asia Economy Reporter Yujin Cho] BYN Black Yak's social welfare foundation, Black Yak Kang Taeseon Sharing Foundation (Chairman Kang Taeseon), is launching the ‘Yak Hyo (孝) Box’ project to deliver daily necessities to elderly people living alone in celebration of Family Month in May.

The Hyo Box project was planned to raise public awareness about elderly people living alone, as poverty and illness due to the increasing number of solitary seniors have emerged as social issues. This year marks the 7th year of the project.

The foundation will produce 5,000 Hyo Boxes containing Black Yak functional products and daily necessities for elderly people living alone, and distribute them through Black Yak dealerships nationwide. Following this, starting from Parents' Day, the boxes will be delivered to the homes of solitary elderly people in each region with the cooperation of the Ministry of Health and Welfare’s Comprehensive Support Center for the Elderly Living Alone.

Chairman Kang Taeseon said, "Since 2014, we have been continuously carrying out this project to support the economic and emotional stability of elderly people living alone, who are socially vulnerable to isolation. On the occasion of Family Month, I hope this will be a valuable time to pay more attention to our neighbors in need, including elderly people living alone, and to share warm hearts together."

This content was produced with the assistance of AI translation services.