Lotte Delivers 'Lotte Pleasure Box' to 1,500 Elderly Living Alone

[Asia Economy Reporter Seungjin Lee] Lotte Holdings announced on the 24th that it, together with the Lotte Welfare Foundation, delivered ‘Lotte Pleasure Boxes’ to 1,500 elderly people living alone nationwide.

The Lotte Pleasure Box was planned to support elderly people living alone who have become increasingly isolated due to social distancing measures implemented recently in response to the novel coronavirus disease (COVID-19). Lotte Holdings and the Lotte Welfare Foundation included 16 items such as masks, soap, daily necessities, and retort pouch foods in the Lotte Pleasure Box to help elderly people living alone who are in blind spots of care, with transportation supported by Lotte Global Logistics.

Since July 2013, Lotte Holdings has been delivering helpful items to neighbors through the ‘Lotte Pleasure Box Campaign.’ This customized support selects and delivers necessary items considering the difficult situations of neighbors, and the cumulative number of boxes surpassed 50,000 in December last year. This campaign supporting elderly people living alone is the 37th edition, with a total of 53,261 boxes delivered so far.

The Lotte Pleasure Box Campaign usually involves volunteer activities where 80 to 100 volunteers and Lotte employees gather to pack items into boxes and load them onto delivery vehicles; however, this time, the event was not held to prevent COVID-19 infection.

Oh Seong-yeop, Head of Communications at Lotte Holdings, said, “As the COVID-19 situation prolongs, vulnerable groups such as elderly people living alone and low-income children are facing even more difficult circumstances. We will pay more attention to neighbors in welfare blind spots and continue to support so that all our neighbors can safely overcome COVID-19.”

Meanwhile, Lotte Group has continued various support efforts following its decision in February to provide 1 billion KRW in aid to prevent the spread of COVID-19 and assist in damage recovery.

Retail companies are actively helping local farms struggling due to consumption decline and export drops. Since the end of March, Lotte Mart has been conducting events to support domestic agricultural, fishery, and livestock farms worth about 7 billion KRW and totaling approximately 1,500 tons in cooperation with local governments and related organizations. Lotte Asset Development joined the ‘Good Landlord Movement’ by reducing rent by up to 30% for small and medium partner companies located in Lotte World Mall, Lotte Mall, and Lotte Fitin during March and April.

On the 9th, Hwang Gak-gyu, Vice Chairman of Lotte Holdings, participated in the ‘Flower Farm Support Relay Campaign.’ This campaign was started to help flower farms whose sales have decreased due to cancellations of events such as graduation and entrance ceremonies caused by COVID-19. On that day, Lotte delivered gifts along with bouquets purchased at Namdaemun Flower Market to partner company employees responsible for hygiene and disinfection at Lotte World Tower.

This content was produced with the assistance of AI translation services.