InterContinental Sells 'Single-Serve Bingsu and To-Go Bingsu' in Line with Social Distancing Measures

[Asia Economy Reporter Minyoung Cha] Ahead of the summer season, hotel bingsu has returned with more variety.

Grand InterContinental Seoul Parnas and InterContinental Seoul COEX in Samseong-dong announced on the 24th that they will sell summer premium bingsu at the lobby lounges on the first floor of both hotels, and to-go bingsu at the Grand Deli from the 27th of this month until the end of August.

This summer, as "social distancing" has become the new norm, new attempts have been applied to hotel bingsu as well. The 2-3 person bingsu menus sold at the lobby lounges are now also available in single-serving sizes. At the Grand InterContinental Seoul Parnas lobby lounge, they offer "Mango Pudding Bingsu," which contains mango pulp and is topped with mango-shaped pudding, and "Retro Ssuk Bingsu," where the harmony of mugwort and red beans lingers on the tongue.

The to-go bingsu at Grand Deli comes in two types: "Mango Bingsu," topped with mango pearls over mango pulp, and "Classic Bingsu," topped with red beans over milk ice. These are also available as package products including DiGold, the hotel’s own brand (PB) coffee launched this month. Especially, the to-go bingsu at Grand Deli has seen sales increase by 40% for two consecutive years, and with the growing preference for to-go products this year, many customers are expected to seek it out.

At InterContinental Seoul COEX, bingsu made with healthy ingredients is introduced. They offer "Grain Bingsu," richly filled with healthy grains such as black soybean ice cream and black rice popcorn; "Classic Bingsu," topped with slightly bitter green tea ice cream for a deeper flavor; and "Mango Bingsu," where refreshing mango sherbet and mango pulp fill your mouth.

Meanwhile, the two InterContinental hotels regularly conduct special disinfection throughout all hotel areas, including restaurants and guest rooms, through professional quarantine companies. Thermal cameras are installed at restaurant entrances to measure customers’ temperatures upon entry. Additionally, hand sanitizers are placed throughout the premises, and hygienic wet tissues are provided.

This content was produced with the assistance of AI translation services.