Sealy Bed, Posturepedic 70th Anniversary 'Is Art' Promotion

[Asia Economy Reporter Moon Hyewon] Sealy Bed announced that it will hold a Sealy Bed brand promotion from the 24th to June 7th to commemorate the 70th anniversary of the Posturepedic spring, developed with its own technology.

The "Posturepedic is Art" promotion, which means correctly supporting the user's body shape and sleeping posture like a work of art, was planned to promote the innovation of Posturepedic, a technology developed in-house, and to provide various benefits along with purchases to customers who want a comfortable sleep.

Posturepedic is a compound word of Posture and Orthopedic, developed in 1950 in collaboration with orthopedic doctors. Products with Posturepedic applied provide a healthy sleep environment with the stability created by soft springs throughout the sleep time and comfort that supports appropriately according to body shape.

In this promotion, various Posturepedic products will be introduced by distribution channel. The main products at department stores are President, Milli, and Kleio III Plush mattresses; at dealerships, Maestro and New Kleio II mattresses; and at outlets, Clarinet and Emulation mattresses are targeted.

During the promotion period, Sealy Bed plans to provide waterproof covers, cotton pillows, Tencel pillows, and body pillows as gifts according to the purchase amount to customers who purchase the corresponding mattresses.

Yoon Jonghyo, CEO of Sealy Korea, said, "Posturepedic, which celebrates its 70th anniversary this year, is an innovative technology unique to Sealy Bed, developed with the full heart of Sealy Bed thinking of customers. We are pleased to promote it with a good promotion," and added, "We hope that many consumers living busy modern lives will experience comfortable sleep with a mattress that suits them through this promotion and receive generous benefits."

This content was produced with the assistance of AI translation services.