Hyundai Department Store to Hold 'Men's Bespoke Fair' at Mokdong Branch
[Asia Economy Reporter Seungjin Lee] Hyundai Department Store announced on the 24th that it will hold the 'Men's Bespoke Fair' at Topaz Hall on the 7th floor of the Mokdong branch from the 27th of this month to the 3rd of next month.
This event, themed around 'bespoke,' which means custom-made orders, features domestic and international bespoke suit brands not available in department stores, including the British luxury bespoke suit brand 'Scabal,' the famous Cheongdam-dong tailor shop 'Port Garment,' and 'Banni Bespoke.'
Tailoring experts will be stationed at the venue to provide custom order services. In particular, customers can directly select from Scabal's representative fabrics, known as one of the UK's top three luxury fabric brands, including the 'Image Collection,' 'Cosmopolitan,' and 'Turbo Travel.' Suits ordered on-site will be made and then shipped to the customer's home.
Representative products include the Scabal Silver Special Tailored Suit (2 million KRW), Port Garment Bespoke Suit (starting from 1.6 million KRW), and Banni Bespoke Suit (starting from 1.3 million KRW).
Additionally, the 'MTM' lines from domestic ready-to-wear brands such as Cambridge, Daks, Maestro, Kinloch Anderson, and Galaxy will also be showcased. 'MTM' is a service that selects designs from existing ready-to-wear brands and customizes them to fit the customer's body.
At the 'Men's Bespoke Fair,' various experience and exhibition events will be held for visiting customers. Photos showing the bespoke suit production process will be displayed at the entrance of Topaz Hall, and styling classes on 'How to Style Business Casual' and 'Proper Suit Wearing' will be held at 3 p.m. on the 30th and the 1st of next month.
Furthermore, during the event period, customers who purchase over 800,000 KRW or 2 million KRW at the 'Men's Bespoke Fair' using a Hyundai Department Store card will receive gift certificates worth 40,000 KRW and 100,000 KRW, respectively.
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A Hyundai Department Store official said, "This event is organized so that customers can meet not only domestic but also famous overseas bespoke suit brands in one place," adding, "We will provide a new experience to customers by creating a separate consultation booth and holding styling classes so that even customers who are not usually interested in bespoke suits can easily access them."
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