Missha Launches 'Airy Pot Powder·Pact'

[Asia Economy Reporter Yujin Cho] Able C&C's cosmetic brand Missha announced on the 24th that it has launched two types of the sebum control product 'Airy Pot Line.'

The new products contain Missha Sebum Cancelling™ Powder, which applies Missha's unique ultra-lightweight technology, and are characterized by creating clear and matte skin all day long. They absorb sebum and sweat to keep makeup clean, and have high transparency, so even when reapplied, clumping and white cast are minimal.

Powders of various sizes smoothly cover wrinkles and pores. They can be used not only on the face but also on areas where sebum secretion is a concern, such as the hairline, lips, and eye area.

To suit preferences, the products are available in powder type and convenient compact type. The powder comes in two colors: transparent and mint, while the compact is offered in three colors: transparent, mint, and pink.

Son Hee-jung, Head of Product Division at Able C&C, said, “The new products easily manage sebum and sweat, helping to maintain makeup. They will be a good solution for customers whose makeup easily breaks down due to mask-wearing.”

To celebrate the launch, Missha is offering a 30% discount on Airy Pot powders and compacts until the 30th of this month. Additionally, a product giveaway and AirPods Pro prize event are being held on the official social network service (SNS) accounts.

This content was produced with the assistance of AI translation services.