[Asia Top Brand] Pink Milkis Meets Kakao Friends

[Asia Economy Reporter Choi Saeng-hye] Lotte Chilsung Beverage has partnered with the popular domestic character ‘Kakao Friends’ to launch the pink-colored carbonated drink ‘Milkis Pink Soda Kakao Friends Edition.’

This limited edition follows last year’s launch of the ‘Milkis Pink Soda Hello Kitty Edition’ and was planned to offer consumers new enjoyment.

The Milkis Pink Soda Kakao Friends Edition consists of three types featuring the characters ‘Apeach,’ who best matches the pink soda, as well as ‘Ryan’ and ‘Muzi’ on the packaging.

The package design is based on the concept of ‘Oh! Happy Day,’ depicting characters traveling through the pink soda land on balloons. The pink cap features Ryan’s face, emphasizing a cute and lovable image.

A Lotte Chilsung Beverage official said, “This edition is expected to gain great popularity as the lovely pink color of Milkis Pink Soda harmonizes well with the cute Kakao Friends characters,” adding, “We plan to release additional limited editions of Milkis using Kakao Friends characters in the future.”

Milkis Pink Soda, characterized by its refreshing pink color and sweet cotton candy scent, was launched in April last year to commemorate the 30th anniversary of Milkis. Milkis is the leading brand in the domestic carbonated drink market, estimated at about 73 billion KRW, holding an overwhelming market share of over 80%.

This content was produced with the assistance of AI translation services.