Orion Launches 'Aisher Chewing Candy Soda Flavor'

[Asia Economy Reporter Lee Seon-ae] Orion announced on the 24th that it has launched ‘Aisher Chewing Candy Soda Flavor.’

Aisher Chewing Candy Soda Flavor is a product that adds a refreshing soda taste to Aisher’s unique tangy flavor. Orion decided to release the soda flavor in response to the growing popularity of beverage-flavored candies. It features a non-sticky chewy texture and a sharp sour taste that spreads in the mouth the moment you chew. One case of the product can also fulfill 100% of the daily recommended intake of vitamin C. In a prior consumer survey, it received positive feedback such as “The soda and sour flavors go well together” and “I like the refreshing soda taste.”

First introduced as ‘Chewing Candy’ in 1988, Aisher has been a steady seller loved for adding fun to its flavors. In 2018, to celebrate the 30th anniversary of Aisher, the original chewing candy was renewed, and the brand lineup was expanded with products like Aisher gum, broadening consumer choices.

An Orion representative said, “The combination of the sharp sensation felt the moment you chew and the cool soda flavor creates a ‘refreshingly tangy’ taste,” adding, “As time spent indoors increases due to remote work and online classes, this product is perfect for lightly refreshing your mood.”

This content was produced with the assistance of AI translation services.