'Galaxy S20+ Tokyo Olympic Edition' Left as a Doomed Edition (Comprehensive)
NTT Docomo Cancels July Sales Plan for General Customers
Olympic Edition Also Scrapped Due to One-Year Olympic Postponement
[Asia Economy Reporter Han Jinju] With the 2020 Tokyo Olympics postponed by one year, the release of the 'Galaxy S20 Plus Tokyo Olympic Edition' has also been canceled. The Galaxy S20+, which faced many issues even before its launch, has become an unfortunate edition.
On the 23rd, Japanese mobile carrier NTT Docomo announced the cancellation of the release plan for the 'Galaxy S20+ 5G Tokyo Olympic Edition,' which was scheduled to be sold starting in July. NTT Docomo stated, "We were preparing to launch the Tokyo 2020 Olympic model in time for the Olympics opening in July 2020, but due to the postponement of the event, we have been forced to halt the release."
NTT Docomo, together with Samsung Electronics, had planned to accept pre-orders for the Galaxy S20+ Olympic Edition and sell it to general customers starting in July. However, as the IOC decided to postpone the Tokyo Olympics by one year considering the spread of the novel coronavirus (COVID-19), NTT Docomo also abandoned the Olympic Edition release plan. The Galaxy S20+ Tokyo Olympic Edition was first unveiled at the Samsung Unpacked event in San Francisco last February.
As an official Olympic sponsor, Samsung Electronics has traditionally used the Olympics as a major product marketing platform, so this is a significant disappointment. This year marks the commercialization of 5G in Japan, and the opportunity to promote the Galaxy S20, launched with 5G, worldwide was lost. Moreover, compounded by the impact of COVID-19, the Galaxy S20 sales have also been sluggish. The volume sold by mobile carriers is about half that of the Galaxy S10, and including unlocked units, it is only about 80% of that level.
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Smartphone sales this year are expected to reach the lowest level in the past decade. According to market research firm Strategy Analytics, due to the impact of COVID-19, smartphone sales in February dropped 38% year-on-year to just 61.8 million units. The securities industry also forecasts that Samsung Electronics' smartphone shipments this year will be revised downward from 30 million to around 26 million units, anticipating continued effects from COVID-19.
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