Elrod Launches Laviebel Line for 30th Anniversary Celebration

[Asia Economy Reporter Yujin Cho] Kolon Industries FnC Division (hereinafter Kolon FnC) is launching a new Lavie Belle line to commemorate the 30th anniversary of its premium golf wear brand Elrod.

The 30th anniversary special line Lavie Belle is a collaboration between Lee, the first brand director of Elrod, and designer Mitsuko Sakaguchi, who has been serving as Elrod's creative director since 2010. The line is developed into two lines named after the directors.

The Lee line proposes multi-layering items with the concept of combining sporty and elegance, basic and trend. It features mix-and-match of dot prints and vivid colors, chic expressions in black and white, and trendy Elrod designs of check and stripe patterns.

The Sakaguchi line reflects on the past 10 years as Elrod's creative director. It reinterprets popular items and silhouettes from the Sakaguchi line, which introduced new styles every season, to fit current trends. Especially, it offers Elrod's unique style infused with Sakaguchi's sensibility.

The Lavie Belle line is available at offline stores nationwide and on the Kolon Mall. In particular, on the official Kolon Mall, customers who purchase these products will be entered into a draw to win a Lavie Belle CC villa stay voucher worth approximately 300,000 KRW for one night. The event runs until the 10th of next month, and purchasing the 30th anniversary products automatically enters customers into the draw. Winners will be announced on the 29th of next month. For more details, please check the Kolon Mall.

This content was produced with the assistance of AI translation services.