GS25 Launches High-Sugar Exotic Fruit 'Shine Tomato'

[Asia Economy Reporter Seungjin Lee] GS25 announced on the 21st that it will launch Shine Tomato, a high-sugar-content exotic fruit. Shine Tomato is also known as 'Danmato.' The name comes from its stronger sweetness compared to regular tomatoes.

Shine Tomato is a unique tomato variety that maximizes sweetness by infusing tomatoes with 'stevioside,' a component extracted from stevia, a plant that has 200 to 300 times the sweetness of sugar during cultivation.

Although it has strong sweetness, it is low in calories and has gained fame as a diet food among famous celebrities. GS25 franchise stores have already received advance inquiries from customers wanting to purchase Shine Tomato. The price is 5,500 won.

Prior to Shine Tomato, the Envy apple, which GS25 released earlier this month in a limited quantity of 50,000 bags, sold out early due to high orders from GS25 franchise stores. Envy apples are a rare variety grown in only 10 countries worldwide and are difficult to find due to limited sales.

In particular, the sugar content is characterized by an average of over 15 Brix, significantly higher than regular apples. After confirming the high demand for Envy apples, which sold out 50,000 bags at once, GS25 signed an official contract with domestic Envy apple farms and plans to officially launch Envy apples starting in August this year.

The highest-selling high-sugar-content fruit at GS25 is Shine Muscat. Shine Muscat, an exotic fruit with a chewy texture and high sugar content, attracted attention and recorded an unprecedented hit by surpassing convenience store staple fruits like bananas and apples to become the top-selling fruit overall shortly after its release last year.

According to GS25's data, Shine Muscat sales in 2019 increased more than fivefold compared to the same period the previous year.

Kim Kyunghoon, GS Retail's fruit MD, said, "GS25 is leading the industry by introducing exotic and premium fruits from home and abroad, receiving great responses from customers," and added, "We will continue to focus on planning and presenting the highest-quality domestic and international fruits selected under strict standards, as well as various exotic fruits that are hard to taste easily."

This content was produced with the assistance of AI translation services.