CJ Foodville Tous Les Jours Launches Shakes and Bingsu to Turn Summer Upside Down

[Asia Economy Reporter Lee Seon-ae] CJ Foodville's Tous Les Jours announced on the 21st that it will introduce refreshing drinks and bingsu that are perfect for enjoying in the noticeably warmer weather.

First, they are launching the soft and savory ‘Sarreu Milk Shake.’ This new product is a pure milk shake focusing on the natural taste of milk, offering a refreshing drink compared to existing shakes that had a strong vanilla scent and a heavy feel. With moderate sweetness and a clean aftertaste, it adds softness when paired with bread like sliced bread or baguette, and when eaten with toasted or cooked bread, the sweet and salty flavor is maximized.

The steady seller bingsu that comes every summer is also making a fresh return. This year’s Tous Les Jours bingsu features a significantly increased amount and variety of ingredients compared to last year, and is topped with a cute sliced bread character chocolate, creating a visual that invites photo certification.

The ‘Domestic Red Bean Injeolmi Bingsu’ has been greatly upgraded in quality as a steady seller bingsu. It is expected to receive even more favorable responses this summer by generously topping chewy ‘Bead Injeolmi’ that is 1.5 times larger than last year and sweet domestic red bean toppings on milk ice.

Amid the recent popularity of chewy-textured drinks such as bubble tea and konjac jelly, a fruit bingsu with natural jelly made from coconut called ‘Nata de Coco’ has also been released, attracting attention. The ‘Apple Mango Coco Bingsu’ offers a fun texture by generously topping sweet apple mango and tangy passion fruit. The ‘Berry Coco Bingsu’ is a sweet and sour fruit bingsu topped with plenty of strawberry and blueberry pulp.

A Tous Les Jours representative said, “Customer demand for various iced drinks has been steadily increasing over the past few years, so we planned and launched shakes that go well with bread,” adding, “We hope customers can experience the taste of summer early with shakes and bingsu that are perfect for enjoying in early summer weather when daytime temperatures rise up to 25 degrees Celsius.”

This content was produced with the assistance of AI translation services.