LG Electronics Operates 'Dermatology Advisory Panel' to Strengthen Home Beauty Business

Participation in Pre-Verification of New Product Safety Composed of Active Faculty and Specialists

LG Electronics is accelerating research and development of core technologies for home beauty devices through the 'LG Pra.L Dermatology Advisory Group,' composed of experts in the beauty field. On the 17th, at the advisory group appointment ceremony held at the LG Twin Towers in Yeongdeungpo-gu, Seoul, Park Hyung-se, Vice President and Head of LG Electronics HE Division (left), and Park Kyung-chan, Professor of Dermatology at Seoul National University Bundang Hospital (right), were present together.

[Asia Economy Reporter Dongwoo Lee] LG Electronics is strengthening its next-generation home beauty business. It plans to accelerate research and development of core technologies for home beauty devices through a 'Dermatological Science Advisory Group' composed of related experts.

LG Electronics announced on the 21st that last week, at the LG Twin Towers in Yeongdeungpo-gu, Seoul, it held the inauguration ceremony of the 'LG Pra.L Dermatological Science Advisory Group' attended by Professor Kyungchan Park of the Dermatology Department at Bundang Seoul National University Hospital and Park Hyungse, Vice President and Head of LG Electronics HE Business Division. Professor Park, who is the president of the Korean Society of Cosmetic Dermatology, serves as the advisory chairman.

The advisory group began full-scale activities from mid-this month. The group consists of a total of six members. They are professors and specialists affiliated with the 'Dermatological Medical Device Research Association,' a subsidiary organization of the 'Korean Society of Cosmetic Dermatology.' LG Electronics has operated dermatology advisory members before, but from this month, it has subdivided the fields of expertise and expanded the scale.

The advisory group provides expert opinions to ensure customers can use LG Pra.L more safely and participates in preliminary verification of the efficacy and safety of new products. It also plans to conduct regular seminars introducing the latest medical trends for LG Electronics' home beauty device researchers.

At the end of last year, LG Electronics established the 'Home Beauty Business Division' under the HE Business Division to strengthen the home beauty business, and it expects to create synergy in research and development of next-generation core home beauty technologies together with the advisory group.

The product lineup is also expanding. Recently, LG Electronics launched the 'LG Pra.L Ultrasonic Cleanser,' upgraded for more delicate cleansing to meet the needs of customers with sensitive skin.

The flagship product, the 'Derma LED Mask,' is the only home-use LED mask sold domestically that has received 'Class 2' approval from the U.S. Food and Drug Administration (FDA), corresponding to the level of home medical devices. It has also completed clinical verification of efficacy and safety from major domestic and international medical institutions.

LG Electronics enhanced the safety of the Derma LED Mask by not using blue light, which can be harmful to eye health, and by applying an anti-glare device and a wear detection sensor. The company explained that it is the only product on the market equipped with both eye protection gear and a wear detection sensor.

Park Hyungse, Vice President and Head of LG Electronics HE Business Division, said, "By adding external professional capabilities to our in-house research and development, we will continuously strengthen the outstanding efficacy and safety unique to LG Pra.L."

This content was produced with the assistance of AI translation services.