CJ Olive Young's 'All Allang Guide' Surpasses 600,000 Cumulative Views

[Asia Economy Reporter Cha Min-young] CJ Olive Young announced on the 20th that its YouTube content series ‘Olallang Guide,’ featuring employees who directly appear to share product rankings and episodes, has surpassed 600,000 cumulative views.

Olallang Guide stands for ‘Olive Young’s Ranking Guide’ and is a series content introduced by CJ Olive Young through its own YouTube channel since the end of January. Employees working at CJ Olive Young appear directly to reveal popular product rankings by theme and share interesting episodes that happen in stores as well as useful shopping tips.

Customer responses to the videos have been enthusiastic. Not only do they inform about popular products based on actual purchase data, but the presenters explain as if counseling directly in the store, which is evaluated to be practically helpful for product purchases. The ‘2020 New Products TOP5’ video released last month proved high interest by surpassing 200,000 views.

Amid the spread of the untact trend due to the impact of the novel coronavirus disease (COVID-19) this year, CJ Olive Young is actively enhancing non-face-to-face communication with customers through YouTube content.

Reflecting customer needs actively in content planning, the videos cover topics such as rankings of trouble care products and oral care items, whose sales have recently surged due to the normalization of mask-wearing, and introduce popular products from the instant delivery service ‘Oneul Dream,’ which has seen a sharp increase in demand due to social distancing.

Since CJ Olive Young’s core customers are millennials familiar with platforms like YouTube, the company plans to strengthen untact marketing using online platforms. In particular, last year, a digital studio was established at the Myeongdong flagship store. Various digital contents targeting millennials will be produced and presented independently.

A CJ Olive Young official said, “Olallang Guide is content planned to cleverly express product ranking information that customers are most curious about, and it is one of Olive Young’s new attempts to quickly understand customer needs and communicate.” He added, “We plan to continue presenting video content that strengthens two-way communication with customers.”

This content was produced with the assistance of AI translation services.