Aekyung Industrial Salon de Maji Sold-Out Frenzy
[Asia Economy Reporter Yujin Cho] The ampoule-type treatment "Salon de Magie Ampoule Treatment" from lifestyle beauty company Aekyung Industrial (CEO Yoonkyu Lee) continues to sell out on home shopping channels since its launch.
Salon de Magie Ampoule Treatment made its debut on Lotte Home Shopping last January and recorded five consecutive sold-out broadcasts. Starting with the sold-out launch broadcast in January, sales have exceeded 2.2 billion KRW as of the broadcast on the 15th of this month, with approximately 300,000 individual units sold. This equates to about 12 units sold per second.
This product is popular among consumers for not only hair care but also helping alleviate hair loss symptoms, and its convenience of being rinsed off immediately after massage. The company explained that the recent trend of avoiding outdoor activities and spending more time indoors has also increased interest in home beauty, contributing to its popularity.
Aekyung Industrial officials stated, “Salon de Magie Ampoule Treatment improves upon the inconveniences of traditional treatments, allowing consumers to use it easily and conveniently,” and added, “We will continue to strive to introduce products that meet consumer needs based on Aekyung Industrial’s hair care technology.”
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Salon de Magie Ampoule Treatment is a collaboration product that combines Aekyung Industrial’s hair care technology with the expertise of Director Hee Lee, who has 33 years of hair care experience. It is a highly concentrated ampoule treatment containing the key ingredients of 100 bottles of the company’s existing extreme damage clinic ampoule in a single bottle.
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