Jeonnam Province Appoints 'National Actress Kim Sumi' as Public Relations Ambassador
[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Jeonnam Province announced on the 17th that Kim Sumi has been appointed as the Jeollanam-do Public Relations Ambassador.
Kim Sumi has been loved by the entire nation as the daily mother in the drama "Jeonwon Ilgi," and recently, through the cooking program "Sumi's Side Dishes," she has showcased the warm storytelling and heartfelt cooking skills of a Jeolla-do mother, making her a familiar figure even among the younger generation, and is expected to play a significant role in promoting Jeonnam.
Kim Sumi, who will serve as an unpaid honorary Jeonnam Public Relations Ambassador, plans to carry out various activities to promote the charms of Jeonnam nationwide, including Jeonnam's agricultural and marine products, delicious food, and tourist resources.
At the appointment ceremony, Kim Sumi said, "I am very happy and excited to have a connection with Jeonnam and to be appointed as a public relations ambassador representing Jeonnam," adding, "I will contribute to various promotional activities to help the development of Jeonnam."
Kim Young-rok, Governor of Jeonnam Province, said, "We are very pleased to have Kim Sumi, who has been loved by the people for many years with her unique charisma and warm storytelling, as our public relations ambassador," and added, "Taking this appointment as an opportunity, we will raise public awareness of Jeonnam's eco-friendly agricultural, marine, and specialty products as well as tourist resources, and actively promote Jeonnam's hidden charms to the entire nation."
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Meanwhile, Jeonnam Province established the "Ordinance on the Operation of Jeollanam-do Public Relations Ambassadors" in 2016 to efficiently promote the province's status and economic and cultural value, and has been appointing and operating public relations ambassadors since then.
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