LG Household & Health Care Dr.Groot Launches Microbiome Genesic7

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has launched the 'Microbiome Genesic7' line under its premium hair loss symptom care brand Dr. Groot, designed to healthily restore the disrupted scalp ecosystem.

This hair loss symptom relief solution, which helps improve the disrupted scalp ecosystem, consists of a systematic hair loss symptom care program with four products: scaling shampoo, capsule shampoo, ampoule treatment, and scalp massage tonic.

The product was developed based on the insight that there is a difference between a healthy scalp and a weakened scalp in hair loss symptom care, and that the scalp ecosystem, which forms the foundation of hair, must be firmly supported to alleviate hair loss symptoms.

Through clinical trials, it was confirmed that the scalp ecosystem is restored to a healthy state in just 14 days. Containing seven types of pre- and para-probiotics, it applies microbiome technology to hair loss symptom care to help address the root causes of hair loss.

In fact, a consumer satisfaction survey was conducted on 60 men and women aged 35 to 59 who were concerned about hair loss. After using all products simultaneously for 14 days, 100% of consumers reported satisfaction with the improvement of scalp concerns and said their scalp condition had improved. Additionally, 100% of respondents expressed their intention to purchase and recommend the products.

The flagship product, the scalp strengthening capsule shampoo, delivers intensive moisture and nutrients through scalp strengthening capsules during shampooing, fundamentally creating a healthy scalp environment. It improved moisture levels by 169% on dry, itchy scalps, reduced dandruff by 76%, and completed clinical trials confirming relief of irritation around scalp pores.

In addition, the line includes a scalp scaling shampoo containing patented ingredients that improve scalp dandruff and immediately help reduce scalp oiliness, as well as an ampoule treatment that can be applied directly to the scalp and hair to simultaneously manage hair loss symptoms and smooth hair texture. The scalp massage tonic nourishes hair roots and improves scalp blood circulation, aiding in healthy scalp massage.

An LG Household & Health Care official stated, “After continuous consideration and research on what differentiates a healthy scalp from a hair loss scalp, we found the answer in next-generation innovative microbiome technology. Since scalp care is key to hair loss treatment, we will continue to innovate as the number one hair loss care brand with an advanced hair loss solution that improves the inherent health of the scalp ecosystem.”

This content was produced with the assistance of AI translation services.