Simmons Bed Opens Simmons Mansion Busan Gijang Branch
[Asia Economy Reporter Moon Hyewon] Simmons Bed announced on the 17th that it has newly opened the ‘Simmons Mansion Busan Gijang Branch’ in Gijang-gun, Busan, which is developing into the largest tourist complex in East Busan.
Simmons Mansion is a franchise store where Simmons Bed headquarters fully supports all aspects necessary for store operation, including rent, management fees, interior costs, and display products. This program creates an environment where franchise owners can focus solely on store management and product sales without worrying about expenses, while simultaneously providing high-quality service to consumers.
The Busan Gijang branch is located near the ‘Osiria Tourist Complex,’ a new tourist landmark in Busan. It is a complex tourist area densely packed with tourism content, including shopping and accommodation facilities such as Lotte Premium Outlet East Busan Branch and Hilton Busan, as well as a theme park scheduled to open in 2021, forming the largest tourist commercial district in the southeastern region.
Simmons Bed stated, “With the development of Ilgwang New Town and Jeonggwan New Town nearby accelerating, it is expected to secure both tourists and the living demands of local residents simultaneously,” and added, “Along the coastal road and outer ring road nearby, a wide range of customers from southeastern regions such as Songjeong, Haeundae, Suyeong-gu, Nam-gu in Busan, and Ulsan are expected to flow in extensively.”
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The Busan Gijang branch is designed with a modern interior in an open space to capture the demands of tourists and local residents. It showcases items such as the representative mattress collection ‘Beautyrest’ and furniture and bedding from the lifestyle collection ‘Kenosha.’ An event is also being held where customers who purchase over a certain amount at the store will receive a Kenosha hotel bedding set as a gift. All gifts are limited in quantity and provided on a first-come, first-served basis, and the event may end early if the gifts run out.
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