Suzy Selected as the New Model for Kerasis

[Asia Economy Reporter Yujin Cho] Life beauty company Aekyung Industrial (CEO Yoonkyu Lee) has selected singer and actress ‘Suzy’ as the new model for its premium haircare brand Kerasis.

Kerasis plans to convey the ‘beauty of healthy hair’ it pursues together with Suzy, who embodies a spirit of challenge with a perfect transformation from singer to actress, sophisticated and healthy beauty, and confident self-assurance.

Kerasis judged that Suzy’s consistent self-care, profound confidence, and the inner beauty glimpsed through these qualities align well with Kerasis’s brand values.

Kerasis will work with Suzy, who is actively expanding her activities as a global star, to grow as a global brand not only in Korea but also in various Asian countries including China.

An Aekyung Industrial official said, “Kerasis will actively utilize the new face Suzy in social networking services (SNS) and online communications to warmly promote its differentiated product power,” adding, “Since she is a trusted star loved by all age groups, we expect her to effectively appeal to consumers.”

This content was produced with the assistance of AI translation services.