Uniqlo Launches '100% European' Linen Collection

[Asia Economy Reporter Yujin Cho] Global fashion brand Uniqlo is launching the '2020 Linen Collection,' featuring comfortable natural materials with a natural charm.

This year, the lineup is further expanded to include not only the 'Premium Linen Shirts' made from 100% European linen but also hybrid products blended with cotton or rayon that offer various advantages.

Linen is known as the oldest fiber in human history, and among them, European linen produced mainly in Western Europe, especially northern France, is recognized for its unique soft texture.

The premium linen shirts, the representative product of Uniqlo's linen collection, are made from 100% European linen, and skilled artisans manually remove neps, the small round fiber lumps that easily occur in linen.

This season's linen collection features an overwhelming product lineup ranging from outerwear, shirts, and dresses to goods such as scarves and hats. Shirt products offer a variety of neckline designs, including open collar, stand collar, and skipper collar, broadening the range of choices. Additionally, pants in diverse designs such as wide and tapered are released, allowing for set-up styling with linen tops.

The rich colors are also a highlight of this season. Products in refreshing colors like white and sky blue enable a natural styling that looks effortlessly put together, while beige, brown, and khaki-colored products are great for creating trendy 'earthy' looks.

Furthermore, while maintaining the advantages of linen, the lineup is expanded by releasing hybrid products blended with other materials such as rayon and cotton.

For women, in addition to 'Premium Linen,' four types of materials are offered: 'Linen Blend,' mixed with viscose rayon; 'Linen Rayon,' which emphasizes a smooth texture; and 'Linen Cotton,' which conveys the softness of cotton. For men, three materials are available: 'Premium Linen,' 'Linen Cotton,' and 'Linen Blend,' which adds a refreshing feel.

A Uniqlo representative stated, "Uniqlo's linen collection allows you to easily complete a comfortable yet stylish look for the spring and summer seasons through a diverse product lineup." He added, "In particular, the men's premium linen shirts have been improved based on customer feedback by shortening the hem by about 1cm compared to previous products and improving the armhole angle for comfortable movement, striving to provide more satisfying products."

This content was produced with the assistance of AI translation services.