LF JILLSTUART SPORT Launches Packable Running Wear 'NEOPACK' Series

by Jo Youjin

Published 16 Apr.2020 11:13(KST)

[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Oh Gyusik)'s lifestyle sportswear brand JILLSTUART SPORT announced on the 16th that it will launch the packable running wear 'NEOPACK' series for the spring-summer season.

The NEOPACK series features high-quality functional materials with excellent lightness and elasticity, optimized for running sportswear, and is characterized by a packable design that is easy to carry.

The windbreaker jumper has a structure with a detachable zipper pocket on the back of the body panel, and can be transformed into a sling bag using a buckle belt. It serves as a windbreaker that maintains body temperature during chilly mornings and evenings, and as a sling bag that frees both hands during the warmer midday, making it a versatile item.

The running shorts have a mesh material zipper pocket on the back of the waist, making it convenient to store belongings while running. When the shorts are folded into the pocket and secured with a band, they can be stored conveniently in a compact size about the size of a palm.

The design and functionality specialized for running are also advantages. The meaning of 'Neo,' which means new and young, is reflected in neon colors to emphasize the brand's vibrant image. The series features an urban feel centered on neutral colors like white and black and fluorescent yellow, with a stylish atmosphere enhanced by a sophisticated color scheme. Reflective taping from 3M, which reflects light, is used as logo printing to add a point detail and improve safety during night running.

The NEOPACK series applies breathable mesh material to areas prone to heavy sweating, providing comfort, and features zipper-type vents on active areas such as the chest and waist for a comfortable fit. Additionally, a drawstring closure that can change shape with a string is used on the hood of the windbreaker jumper to prevent the hood from falling off during intense movement.

LF JILLSTUART SPORT Team Leader Kang Yunseong said, “We aimed to satisfy the diversifying consumer needs by newly introducing the NEOPACK series, which can respond simply and smartly to unpredictable weather and various situations,” adding, “Going forward, JILLSTUART SPORT will actively plan idea products thoroughly considered from the customer's perspective.”