"Shopping After Voting" Nike, Andar, The Saem, Rosa.K, and More Up to 60% Off

[Asia Economy Reporter Lee Seon-ae] The retail industry is holding various discount events targeting the public holiday due to the 21st National Assembly election. Due to the sharp drop in sales caused by the COVID-19 pandemic, companies are launching aggressive sales to win consumers' hearts.

According to the industry on the 15th, Nike is holding a "half-price sale" event until the 18th. Nike Max sneakers priced at 229,000 KRW are sold for 114,500 KRW, and men's hooded jumpers priced at 119,000 KRW are sold for 49,500 KRW. It is rare for Nike to hold a large-scale online discount event in Korea. This is part of Nike Global Headquarters' COVID-19 crisis response strategy.

Andar has launched six new products including leggings "Air Cooling Genie 8.2-bu" and "Air Cooling Genie Setup Bra Top" and is holding a time sale event for about a week to commemorate this. The time sale event runs from 10 a.m. to 5 p.m. until the 20th. It offers up to 83% discount benefits such as practical "1&1 package" deals.

The online fashion platform Wizwid is holding a "Spring Big Sale" until the 19th. In this sale, spring coupon packs (5%/7% general coupons, 3,000 KRW/5,000 KRW double coupons) and 2,000 KRW app points are given. Additionally, there are 5% discounts on Obvio, up to 30% discounts on Anchor, up to 50% discounts on Italian luxury bag brand Bottega Veneta, up to 60% discounts on premium designer handbag Rosa.K, up to 65% discounts on Spanish handmade espadrille shoes Nagisa, and up to 30% discounts on blush flat shoes perfect for spring.

The Saem is holding a "Samday" discount event for five days until the 19th. During this "Samday," 'Le Aro,' which allows easy aromatherapy at home, and 'Micro Skin Fit Mask,' which can be selected according to skin concerns, are sold at a 70% discount, and modeling masks 'Lueste Modeling Mask·Pot' are sold at a 60% discounted price.

As the time spent covering more than half of the face with masks has increased recently, focusing more on eye makeup than base or lips, 'Ecosoul Sparkling Eye Twinkle,' 'Saemmul Shadow Box,' and 'Ecosoul Powerproof Ultra Slim Eyeliner' are offered at a 20% discount.

In addition, products that fix makeup to prevent smudging, such as 'Ecosoul Perfect Makeup Fixer,' 'Saemmul Perfect Pore Pact,' and 'Saemmul Perfect Pore Powder,' are also discounted by 20%.

From The Saem’s representative sun care series 'Ecores Sun' to the famous sensitive skin soothing item 'Derma Plan,' the derma anti-aging product 'Repair RX,' and the professional makeup line including 'Studio Foundation,' 'Radiance Foundation,' and 'Mascara,' various best-selling products can be found at 20-30% discounted prices.

A representative from The Saem said, "As mask-wearing has become routine, the number of people complaining about sensitive skin is increasing," adding, "During this Samday, you can find various items at discounted prices, from basic care products famous for soothing skin to makeup products that do not smudge on masks."

AK Plaza is conducting an 'Untact Regular Sale' on mobile for customers who find it difficult to visit department stores due to COVID-19. The 'Untact Regular Sale' is a mobile live broadcast conducted through collaboration between AK Plaza and Grip, activating a new sales channel. Mobile live broadcasting is a kind of 'mobile home shopping' where sellers and consumers communicate in real-time through a smartphone app to trade products.

The 'Untact Regular Sale,' held live every day at 6 p.m. until the 19th, introduces popular new products from offline stores that have entered the spring regular sale. Representative brands include fashion genres such as 'Nanningu,' 'Polham,' 'Mille,' and 'Elle Innerwear,' as well as food, living, and pet product genres such as 'Gyodong Hangwa,' 'Soil Baker,' and 'Hessian Bag.'

The discount rate is 10-40%, the same level as the department store regular sale, but a promotion is held where live coupons worth up to 20,000 KRW per time slot are given immediately to viewers of the live broadcast.

Homeplus is holding a 'Super Super Big Deal Day' for one day to recover the depressed consumer sentiment by selling popular daily necessities at super special prices. Popular products across all categories, from fresh foods to processed foods, household goods, and home appliances, are offered at shocking prices.

Australian chuck eye roll (100g), which can be used for various dishes such as steak, is 1,390 KRW, four medium-sized Busan salted mackerels are 3,990 KRW, and 30 fresh eggs are 3,990 KRW. This means an egg costs about 100 KRW, and a mackerel costs about 900 KRW. Spring home decoration items and hygiene products are also sold at special prices.

Lee Chang-soo, Homeplus Chief Marketing Officer, said, "We prepared this event to help fresh farmers who are struggling due to the prolonged COVID-19 situation and to reduce the burden of grocery prices," adding, "We will continue to expand investments for stable supply of daily necessities and recovery of the domestic economy."

This content was produced with the assistance of AI translation services.