Joheunsaramdeul Reports 24.5% Growth in Own Mall Sales... Increase in Online Sales Proportion

[Asia Economy Reporter Jang Hyowon] Good People, a lingerie specialist company (CEO Lee Jonghyun), announced on the 14th that sales through the company’s official online store grew by 24.5% compared to the same period last year.

Good People has continuously improved the convenience and added features to its online store. Additionally, by selecting Jo Hyun of the girl group Berry Good as the exclusive model for YES, they conducted various events both online and offline, drawing great responses. In fact, after appointing Jo Hyun as the model, the influx of customers in their 10s to 30s increased significantly, with new and visiting customers rising by 32.5% compared to the same period last year.

The company anticipated that due to COVID-19, consumption trends among the MZ generation (Millennials and Generation Z) would shift from offline to online and contactless, leading to greater growth.

On the 9th, Saramin, a job matching platform, surveyed 3,280 adult men and women about the status of 'untact consumption,' and 71.1% of respondents answered that untact consumption has 'increased' recently. As a result of the spread of the novel coronavirus infection (COVID-19), contactless consumption (untact consumption) has become more than a trend and established itself as a consumption pattern, so online sales are expected to increase further.

A Good People representative said, “From a sales structure previously centered on offline, the company’s official online store sales have steadily increased with the influx of new MZ generation customers and changes in consumption tendencies. The company plans to promote comprehensive marketing both online and offline to expand distribution channels and attract new customers, and intends to build its online store as a media commerce platform composed of various content targeting the MZ generation.”

This content was produced with the assistance of AI translation services.