CreateTrip Launches 'Korean Direct Purchase Broadcast' Hosted by Influencers
Introducing Korean Products and Purchase Proxy Video Content Through Influencers
[Asia Economy Reporter Kim Cheol-hyun] CreateTrip (CEO Lim Hye-min), a platform providing domestic travel information for foreigners, announced on the 14th that it has launched a video-based "Korea Direct Purchase Broadcast" that introduces Korean products to foreigners and facilitates purchases in collaboration with domestic and international influencers.
Last month, CreateTrip launched a direct purchase agency service called "Korea Direct Purchase" to help foreigners buy Korean products more conveniently. Over the course of about a month, it has handled purchase agency services for more than 40 types of products targeting Chinese-speaking regions such as Taiwan and Hong Kong.
Based on this, CreateTrip explained that it introduced the Korea Direct Purchase Broadcast, producing and publishing video content in collaboration with well-known domestic and international influencers to introduce verified products to customers and deliver accurate information without exaggeration.
In a pre-test broadcast conducted ahead of the official service, influencers such as Alun (Taiwan), Jung Young, as well as actors Kim Joo-won and Lee Hee-jae participated, introducing traditional market bedding and snacks, surpassing a cumulative viewership of 120,000.
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Lim Hye-min, CEO of CreateTrip, stated, "Since launching the Korea Direct Purchase service last month, inquiries about related products have been flooding in mainly from CreateTrip SNS subscribers and fans," adding, "We will build trust through sincere information delivery while also providing various entertaining elements."
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