Shinhan Financial Group Launches Integrated Premium Customer Service 'Shinhan Plus Membership'

Existing Top's Club Scale-Up for Premium Customers... Birth of Customer-Centric Specialized Service
Membership Levels Segmented from 4 to 7 Steps

[Asia Economy Reporter Haeyoung Kwon] Shinhan Financial Group launched the 'Shinhan Plus Membership' on the 14th, the first in the financial sector to combine a membership platform with a financial transaction application (app).

This membership is an upgraded version of the group's existing premium customer program, Tops Club, newly reborn as a customer-centric specialized service.

To make the membership service easier for customers to understand, the complex grade calculation method caused by different scoring systems across group companies was changed to a point system that simply sums up customers' transaction scores from a One Shinhan perspective to calculate the group's service grade.

Additionally, the existing four-tier membership grades (Premier, Ace, Best, Classic) were subdivided into seven tiers (Premier++, Premier+, Premier, Ace, Best, Classic, General). To provide more differentiated services to customers with many transactions, the existing Premier grade was divided into Premier, Premier Plus, and Premier Double Plus. New transaction customers are also given the General grade to provide an opportunity to experience the 'Shinhan Plus Membership' service.

Along with various customer rewards, differentiated customized products and services will also be offered. From a financial service perspective, the existing 'provision of fee exemption counts by item' method was changed to a 'total count provision method' that grants monthly financial fee exemption counts by customer grade regardless of transaction items.

The scope of transactions eligible to receive 'My Shinhan Points,' which can be used like cash, will be expanded, and additional opportunities for customers to earn points will be continuously provided through events.

Various non-financial services will also be newly introduced through the membership. 'Shinhan Plus Choice,' which allows customers to directly select preferred benefits such as coffee coupons, fuel discounts, and free music service tickets, and the 'Specialized Coupon' service, which offers various additional services such as food delivery discounts, duty-free shop discounts, hole-in-one insurance, and travel insurance, will be provided.

Furthermore, the membership has been integrated into the One Shinhan financial platform 'Shinhan Plus' to enhance customer convenience. Shinhan Plus can be used without installing a separate app through the group's main apps: Shinhan Bank SOL, Shinhan Card PayFan, Shinhan Financial Investment Shinhan Alpha, and Shinhan Life Smart Window. Customers can access 'Shinhan Plus' and easily check their 'Shinhan Plus Membership' grade and experience various services through a customer-friendly user interface (UI).

Meanwhile, to commemorate the official opening of the membership, Shinhan Financial Group is conducting various events. A total of 1,004 customers who access Shinhan Plus and enter the event will receive various prizes such as home appliances and coffee coupons. Among customers who select Shinhan Plus Choice at least once, 3,000 will be drawn to receive gifts such as coffee and fuel vouchers. An event is also being held to provide up to 130,000 points to first-time customers of Shinhan Financial Group through new subscriptions to bank, card, financial investment, and insurance products.

A Shinhan Financial Group official said, “Shinhan Financial Group’s premium customer service, Shinhan Tops Club, is newly starting as Shinhan Plus Membership, the first in the financial sector to combine membership services with financial transactions,” and added, “We will create a new linked financial platform where life and finance, customers and Shinhan come together.”

This content was produced with the assistance of AI translation services.