Ourhome Enters Market for 'Residential Complex Exclusive Food and Beverage Services'
Operation of Cafeteria within Community Facilities of Cheonan Pentaport Apartment
[Asia Economy Reporter Lee Seon-ae] Ourhome announced on the 14th that it will officially enter the ‘residential complex exclusive food and beverage’ market, providing breakfast, lunch, and cafe services to residents of large-scale residential complexes.
Recently, with the rapid increase of single-person households, dual-income families, and elderly households, consumer standards for apartment living environments have changed. ‘High-end apartments’ equipped with various amenities such as fitness centers and lounge food and beverage services within residential complexes, enhancing residents’ convenience, are emerging as a new trend. In response, Ourhome is accelerating its efforts to capture the residential complex food and beverage market by operating premium food and beverage services within the community facilities of Cheonan Pentaport Apartments.
Ourhome is receiving positive responses from residents by showcasing menus and space arrangements that leverage the expertise of a specialized food and beverage service company at the community center of ‘Cheonan Pentaport Apartments.’ Currently, breakfast, lunch, and cafe services are provided on both weekdays and weekends.
Breakfast offers a variety of menus considering residents’ lifestyles, ranging from traditional Korean set meals to sandwiches, toast, and take-out salads made with fresh ingredients. For lunch, menus are composed to allow residents to enjoy Korean, Chinese, and Western dishes according to their preferences, and the residents-only cafe serves coffee made with premium beans.
Ourhome views this ‘large-scale residential complex exclusive food and beverage service’ as a core value of premium apartment brands in the future and is actively targeting this market. In May, it plans to open a premium food and beverage service lounge at Gimhae Centum Doosan We've the Zenith in Gimhae City, Gyeongsangnam-do, and will continuously focus its capabilities on discovering new orders.
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An Ourhome official stated, “Residents are very satisfied because they can conveniently enjoy high-quality meals and desserts within the residential complex without going outside,” adding, “Ourhome will actively pursue the residential complex exclusive food and beverage market by leveraging 30 years of accumulated food and beverage service know-how.”
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