Mirae Asset Life Insurance Improves Over 80 Customer Advisory Panel Inconveniences View original image


[Asia Economy Reporter Oh Hyung-gil] Mirae Asset Life Insurance announced on the 13th that it will create an advisory group composed of customers to monitor inconveniences and areas for improvement.


The 'Customer Alliance Advisory Group' is an advisory body launched last year targeting subscribers of the company's products across various age groups. It plays a role in improving unreasonable practices, understanding consumer needs, and creating customized products, new systems, and services.


Last year, Mirae Asset Life Insurance listened to over 500 opinions and selected more than 80 tasks to carry out improvement activities.


Representative improvement cases include the implementation of Kakao authentication service, introduction of a built-in fingerprint authentication service that can be used without installing a separate app, establishment of a dedicated call center for IT and accident insurance claims, and production of manual videos for cyber counters and variable insurance fund changes.


The new advisory group will regularly evaluate insurance products and services through surveys and meetings starting this month and generate ideas. Mirae Asset Life Insurance plans to actively collect the advisory group's opinions and reflect them in its operations. Customers wishing to support the advisory group can apply through the Mirae Asset Life Insurance website or any branch nationwide by the 21st.



Kang Chang-gyu, Head of Customer Service Division (CCM General Manager) at Mirae Asset Life Insurance, said, "Using customers' valuable opinions as a foundation, we will strengthen the organic network between the field and headquarters and service quality, judge all value creation from the consumer's perspective, and leap forward as the best insurance company for financial consumer protection."


This content was produced with the assistance of AI translation services.

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