The King Monarch Charismatic New Face of BBQ... Lee Min-ho Selected as Model

[Asia Economy Reporter Lee Seon-ae] Genesis BBQ announced on the 13th that they have selected actor Lee Min-ho as their model.

BBQ explained that they chose Lee Min-ho as their model because his masculine and handsome appearance, along with the charm of his deep gaze, aligns with BBQ’s image of “the most delicious” premium chicken in the world. Their strategy is to secure a younger customer base by appointing Lee Min-ho, who is widely loved by the public, as their model.

The BBQ commercial, which will air in mid-April, can be viewed on TV and the official BBQ website, and behind-the-scenes videos showcasing various charms of Lee Min-ho will be released afterward.

Lee Min-ho is a representative global Hallyu star of South Korea, consistently loved by the public through works such as “Boys Over Flowers” (2009), “Personal Taste” (2010), “Faith” (2012), “The Heirs” (2013), and “The Legend of the Blue Sea” (2016?2017). He has a strong fan base both domestically and internationally.

A BBQ official said, “We are looking forward to the synergy created by the meeting of BBQ’s premium and top-quality chicken image with Lee Min-ho, who possesses a wide range of charms from softness to charisma,” adding, “We plan to carry out various activities including promoting new products with Lee Min-ho as the new face of BBQ.”

This content was produced with the assistance of AI translation services.