Cass, the First Alcohol Company to Switch Packaging to '100% Recycled Paper'

[Asia Economy Reporter Choi Saeng-hye] OB Beer announced on the 13th that it has completely renewed the packaging of its flagship brand 'Cass' beer to boxes that are 100% recyclable, becoming the first in the alcoholic beverage industry to do so.

Earlier this year, OB Beer replaced the packaging boxes for Cass 500ml bottled beer sold through the home-use liquor market, including large supermarkets and grocery stores nationwide, with 100% recycled paper. For the 640ml bottled beer, the switch to 100% recycled paper is currently underway. The Cass bottled beer packaging boxes feature an ‘Eco-friendly’ mark and include the phrase ‘This package is made from 100% recycled paper for the environment’ to promote Cass brand’s environmental efforts.

The plastic film packaging Cass canned beer (355ml and 500ml) uses has also become lighter. The thickness of the film used to package Cass cans in box units has been significantly reduced, which is expected to cut annual film usage by 96 tons. The saved 96 tons of film is equivalent to wrapping the entire Yeouido 63 Building, 250 meters tall, from bottom to top 56 times.

An OB Beer official said, “We have renewed the eco-friendly packaging of our flagship brand Cass for a sustainable future,” adding, “As a leading company in the domestic alcoholic beverage industry, we will continuously strive to expand the application of eco-friendly packaging and realize sustainable management.”

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