'Jipbapjok' Enjoy Fish with HMR Too... 'Bibigo Grilled Fish' Gaining Popularity Rapidly

[Asia Economy Reporter Choi Sunghye] 'Bibigo Grilled Fish' has established itself as one of the leading products driving the 'home-cooked meal' trend.

CJ CheilJedang announced on the 13th that sales of Bibigo Grilled Fish, a seafood home meal replacement (HMR) product, more than doubled last month compared to February. The number of units sold exceeded 410,000.

In particular, as the trend of purchasing side dishes online or at convenience stores spreads, the online sales proportion of Bibigo Grilled Fish reached nearly half of total sales. Sales through convenience store channels grew more than fivefold compared to the previous month.

CJ CheilJedang believes that the popularity of Bibigo Grilled Fish, a high-protein product, is increasing as more people seek healthy and balanced meals among convenience foods.

The consumer trend favoring 'Gashibi (price-to-time efficiency)' products that reduce cooking time has also had an impact. Consumers accustomed to fast delivery services in the distribution and dining industries prefer short cooking times when enjoying HMR, and Bibigo Grilled Fish is a highly efficient product that can be prepared in one minute using a microwave.

Recently, interest in Bibigo Grilled Fish online has also surged. CJ CheilJedang checked the number of searches for Bibigo Grilled Fish on major portal sites last month and found about 40,000 searches, approximately ten times the average monthly volume. As the trend of purchasing side dishes online spreads, the online sales share of Bibigo Grilled Fish reached nearly half of total sales. It is analyzed that new customers who previously bought fresh fish at large supermarkets and cooked it themselves have been newly attracted.

In response to this trend, CJ CheilJedang is launching 'Bibigo Grilled Fish 2 Pieces (cut portions)' for families to enjoy together. Among the three types of Bibigo Grilled Fish, the most preferred 'Grilled Mackerel' will be introduced first. Since family members usually have different meal times, the product has been sold in small portions on trays to maintain freshness, but recently, as the time for the whole family to eat together has increased, the quantity has been increased.

A CJ CheilJedang official stated, “Bibigo Grilled Fish boasts a high customer satisfaction rating of 4.8 out of 5 points,” adding, “We plan to release products with various fish species for family consumers and collaborate with delivery service companies to operate meal sets including Bibigo Grilled Fish for single-person households.”

This content was produced with the assistance of AI translation services.