"Coconut Meets Coffee" Starbucks Launches Coconut White Cold Brew

[Asia Economy Reporter Lee Seon-ae] Starbucks Coffee Korea announced on the 13th that it will launch a summer promotion featuring three beverages including the ‘Coconut White Cold Brew,’ three food items, and 28 MD products until June 8th in preparation for the upcoming summer.

This year’s ‘Coconut White Cold Brew’ is a beverage harmoniously blending rich coconut and carefully brewed cold brew, characterized by the sweet and smooth cream foam made from coconut and the clean, savory taste of cold brew that rises distinctly.

Since first launching cold brew beverages in 2016, Starbucks has introduced innovative cold brew drinks every year, such as the ‘Vanilla Cream Cold Brew’ in 2017, ‘Cold Foam Cold Brew’ in 2018, and ‘Dolce Cold Brew’ in 2019, providing customers with a variety of flavor experiences.

Last year’s ‘Dolce Cold Brew’ gained great popularity by surpassing 1 million cups sold in just 19 days?the shortest period among cold brew beverages?and breaking the record of 500,000 cups sold in three weeks set by the ‘Cold Foam Cold Brew’ at its launch. These drinks were all initially released as seasonal beverages but were converted to regular menu items due to strong customer support.

Alongside these, summer beverages that offer diverse enjoyment include the ‘Black Waffle Chip Cream Frappuccino,’ which is made by grinding whole black waffle chip cookies to give the feeling of enjoying dessert and drink together, and the ‘Peach Jelly Iced Tea,’ which features subtle black tea with chewy jelly and the full flavor of peach.

Additionally, three food items such as the ‘Pine Thank You Sandwich,’ which mixes sweet pineapple with spicy jalape?o, the ‘Barbecue Pulled Pork Sandwich,’ featuring the appealing texture of spicy-sweet pork soaked in barbecue sauce, and the ‘Summer Berry Yogurt Cake,’ whose purple yogurt cream evokes the blue summer sea, will be available. Customers can also find 28 MD products including tumblers and water bottles with tropical colors that bring a refreshing summer atmosphere at stores.

To celebrate the launch of these summer beverages, Starbucks is holding an event until the 27th where My Starbucks Rewards Green and Gold members who purchase one of the three seasonal beverages?‘Coconut White Cold Brew,’ ‘Black Waffle Chip Cream Frappuccino,’ or ‘Peach Jelly Iced Tea’?using a Starbucks card registered to their account will receive an additional 3 stars per item.

This content was produced with the assistance of AI translation services.