"Accelerating Entry into the Derma Market"... Shinsegae Inter Expands Garanxia Brand Business

[Asia Economy Reporter Yujin Cho] Shinsegae International is accelerating its efforts to target the derma cosmetic market by expanding the business of the French pharmacy cosmetics brand Garancia. The plan is to capture both brand awareness and market share through product line expansion and distribution network growth.

Garancia, which was officially launched in Korea at the end of last year, exceeded its monthly sales target by 200% in February alone. Some of the 10 representative products released at the time of opening sold out early, resulting in better-than-expected performance.

Garancia’s products, which utilize natural ingredients from a variety of unique plants such as Amazon jungle plants, tomatoes, and green barley, have gained a reputation for being gentle on the skin and easy to use, leading to strong sales.

As social interest in hygiene has increased, cleanser products that are simple and low-irritant have received positive responses.

The #Pumping Cleansing Water (S?rtesse Micellaire Enchant?e Rose D’Antan), which contains sprouted green barley extract, has added almond and orange blossom scents in addition to the existing popular rose scent, and a large-capacity refill pack is also being introduced.

Additionally, products popular in France for their skin-soothing effects such as the #Berry Serum (Qu’est-ce Rouge Dispara?t S?rum Concentr?), the #Moonlight Radiance Serum (?claire de Lune) that provides bright skin, and the body-exclusive moisturizing lotion containing lemon water, #Crocodile Skin Goodbye Body Lotion (Formule Ensoleillante Anti Peau de Croco Cr?me Corps), are being launched.

Along with expanding its product line, Garancia is actively expanding its distribution network. Currently, Garancia products are sold through eight stores of La Perba, Shinsegae International’s own beauty select shop, and this month, they have been added to five major stores of Chicor, Shinsegae Department Store’s cosmetics select shop.

To commemorate the Chicor entry, Garancia has prepared various customer appreciation events. Throughout April, customers who visit Chicor stores at Gangnam Station, COEX, Yeongdeungpo, Hongdae, and Jukjeon and purchase Garancia products will receive a 20% discount on all products. There is a one-plus-one event where purchasing the #30-Second Peeling Cleanser grants one additional of the same product, and purchasing 100ml of the #Pumping Cleansing Water comes with a 400ml cleanser refill as a gift.

A Shinsegae International Garancia representative said, “As smart consumers who carefully consider each ingredient when choosing cosmetics increase, the derma cosmetic market that satisfies both high functionality and safety is rapidly growing,” adding, “Since Garancia has already become an essential shopping list item during trips to France, we expect rapid growth through expanding distribution channels and product lines.”

This content was produced with the assistance of AI translation services.