Martial Arts, 'COVID-19 Response E-commerce Export Strategy Seminar' Held Online
[Asia Economy Reporter Hwang Yoon-joo] The Korea International Trade Association (KITA) live-streamed the "E-commerce Export Strategy Seminar in Response to COVID-19" online on the 13th from the Trade Academy on the 4th floor of COEX.
The seminar, held to present the impact of the COVID-19 spread on logistics and the e-commerce ecosystem and to suggest countermeasures, included a session in each segment where questions submitted via comments during the broadcast were answered immediately to address viewers' concerns.
Lee Sang-geun, CEO of Samyoung Logistics, who gave a lecture, stated, "COVID-19 has rapidly changed global production, logistics, and supply chains, shaking the foundation of the distribution industry," and emphasized, "To prepare for this, it is necessary to expand overseas sales networks, source products tailored by age group, and collaborate with offline stores."
Kim Kyung-dal, CEO of Neocap, said, "With the spread of the pandemic increasing the number of 'homebodies,' cases of viral success from a single video on platforms like YouTube, Instagram, and TikTok are also increasing," adding, "It is an important time to increase touchpoints with global consumers through eye-catching video content."
Additionally, Shin Dong-ho, team leader of Payoneer Korea, a global e-commerce payment company, presented e-commerce trends and business strategies by country, and Jung Gil-soo, manager of Amazon Korea, introduced promising products related to COVID-19 and successful overseas sales cases.
Kim Hyun-chul, head of the Global Marketing Division at KITA, said, "With contactless consumption and contactless marketing gaining attention due to COVID-19, corporate interest in e-commerce strategies is rapidly increasing," and added, "The association will continuously share e-commerce strategies and marketing plans aligned with trends with the industry based on the know-how accumulated from operating the B2B trading platform TradeKorea and the B2C overseas direct sales mall Kmall24."
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The seminar will be available for replay from the afternoon of the 16th on KITA's official YouTube channel.
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